Admen and Eve: The Bible in Contemp Advertising

This remarkable book, the first of its kind, is an analysis of a phenomenon - the use of the Bible and the figure of Eve in advertising. Dr Katie Edwards explores how the use of Eve by brands such as Christian Dior, DKNY, Ford Streetka and Agent Provocateur shows how she has become the ultimate postfeminist icon of female sexual and consumer power. Eve in advertising is a revealing example of how the Bible functions today.

Dr Katie Edwards is a lecturer in the Bible and Contemporary Culture and Society in the Department of Biblical Studies at the University of Sheffield. She researches the impact and influence of the Bible on the modern world and in popular culture and her next book is The Messiah Wears Prada.

In association with the University of Sheffield Public Engagement with Research Team