Supporting Women in Film with the F-Rating!
Posted 26 May 2017
Here at the Showroom, we do our best to champion diverse cinema
and support independent filmmakers from all corners of the world, but there is
always more that can be done! The film industry is notoriously bad when it
comes to gender equality, both on and off-screen, and despite a surge in recent
press around the subject, the statistics remain stagnant.
F-Rating is a new initiative, launched in response to this.
It has been picked up by major online players in film, including IMDB, and is
making its way through the cinema circuit. We are delighted to announce that from
June, we will be joining the movement as an F-Rated cinema: analysing our
programme and highlighting films that can be classed as ‘F-Rated’, giving you
the opportunity to support women in film by ‘voting with you seat’!
A film can
be marked ‘F-Rated’ if it:
Is directed by a woman
Is written by a woman
Features ‘significant a female character on
screen in her own right’
If a film
manages to meet all three of these criteria it can be awarded a Triple
F-Rating! For such occasions, we will be rewarding MyShowroom members with triple
points when you buy a ticket for any triple-f-rated film. Hooray!
launching our F-Rating initiative alongside the first Triple-F-Rated film we’re
showing in June: the BFI’s stunning re-release of Daughters of the Dust – a landmark in film history and the first
film directed by a Black woman ever to receive theatrical release in the US.
The film is a ground-breaking, urgent and poetic feature with dreamlike
aesthetics that were the main inspiration for much of Beyonce’s Lemonade. You can catch it on our
screens from 2nd June, and get triple points for doing so. It really
is not to be missed.
We will be
updating our website and leaflets to make it easier for you to identify F-Rated
and Triple-F-Rated films in our programme. All you’ll need to do is look out
for the two stamps pictured above, which will appear on our web and print
listings (we’ll do our best to pop them on the big posters at our box office). You
are very welcome to chat to our staff if you would like to know more about the initiative,
to find out all the F-Rated films we will be featuring in the coming month.
There will also be a handy collection on our website, where you can see all the
upcoming F-Rated films in one place, and enjoy a celebration of women on and
off the screen.