Supporting Women in Film with the F-Rating!

Posted 26 May 2017

f-rating

Here at the Showroom, we do our best to champion diverse cinema and support independent filmmakers from all corners of the world, but there is always more that can be done! The film industry is notoriously bad when it comes to gender equality, both on and off-screen, and despite a surge in recent press around the subject, the statistics remain stagnant.

F-Rating is a new initiative, launched in response to this. It has been picked up by major online players in film, including IMDB, and is making its way through the cinema circuit. We are delighted to announce that from June, we will be joining the movement as an F-Rated cinema: analysing our programme and highlighting films that can be classed as ‘F-Rated’, giving you the opportunity to support women in film by ‘voting with you seat’!

A film can be marked ‘F-Rated’ if it:

  1. Is directed by a woman

  2. Is written by a woman

  3. Features ‘significant a female character on screen in her own right’

If a film manages to meet all three of these criteria it can be awarded a Triple F-Rating! For such occasions, we will be rewarding MyShowroom members with triple points when you buy a ticket for any triple-f-rated film. Hooray!

We are launching our F-Rating initiative alongside the first Triple-F-Rated film we’re showing in June: the BFI’s stunning re-release of Daughters of the Dust – a landmark in film history and the first film directed by a Black woman ever to receive theatrical release in the US. The film is a ground-breaking, urgent and poetic feature with dreamlike aesthetics that were the main inspiration for much of Beyonce’s Lemonade. You can catch it on our screens from 2nd June, and get triple points for doing so. It really is not to be missed.

F-Rated logo    Triple f-Rated

We will be updating our website and leaflets to make it easier for you to identify F-Rated and Triple-F-Rated films in our programme. All you’ll need to do is look out for the two stamps pictured above, which will appear on our web and print listings (we’ll do our best to pop them on the big posters at our box office). You are very welcome to chat to our staff if you would like to know more about the initiative, to find out all the F-Rated films we will be featuring in the coming month. There will also be a handy collection on our website, where you can see all the upcoming F-Rated films in one place, and enjoy a celebration of women on and off the screen.

Mikaela Smith

Film Exhibition, Distribution and Sales TraineeRead more posts by Mikaela Smith

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