Making Cinema Acessible to Everyone - Right Down to the Trailers.
Posted 5 March 2018
Last week, UK cinema association announced that there will
be a more active effort from film distributors in the UK to create film
trailers with captions for hard of hearing and D/deaf audiences.
Every Monday at the Showroom is Subtitled Monday, where all of
the films in our programme play with captions for hard of hearing and D/deaf people.
Subtitled Monday’s is a significant part of our commitment to making our cinema
more accessible to as many people as possible.
One of the challenges we are presented with when programming
subtitled Mondays is that not all films that we show are created with captions
– in recent years we have seen a significant improvement with this, and we’re
usually able to screen almost everything from our weekly programme with captions.
This Monday for example, we will be showing Dark
River; I, Tonya; Lady Bird; The Shape of Water and Three Billboards Outside
Ebbing, Missouri with captions, all day.
These screenings are a great step toward making the cinema
experience better for everyone – and giving more people access to a broad and
diverse range of films, at times that are convenient for them, but we
understand that more can be done to make these screenings even better. At the
moment, adverts and trailers are not captioned for hard of hearing and D/deaf
audiences. We know that this can make screenings much less welcoming for these
audiences as part of the experience does not involve everyone equally. This is
an industry-wide issue that requires a commitment from advert producers and
film distributors to start creating captions, and it’s something that cinemas
across the country have been lobbying for.
This announcement from UK Cinema Association looks like the
first steps are finally being taken. It’s not all film trailers, or even all
distributors – at the moment only Disney and 20th Century Fox have
made a commitment to create more captioned trailers, but we’re really excited
that the ball has begun rolling. It will be a slow process and, in the
beginning, many of the captioned trailers are likely to be bigger Hollywood
films that we don’t always play. But, this week we received our first captioned
trailer (for the amazing new Wes Anderson film Isle of Dogs) and we’re pleased to be part of the first steps
toward a more welcoming and inclusive cinema experience.
If you have anything to say about Subtitled Mondays or
positive feedback about captioned trailers that we can pass on to distributors,
please let us know! They need to see that there is a demand for inclusive
cinema, and your voice matters.