Posted 3 March 2015

20 birthday showroom

Today we celebrate 20 years since our cinema doors first opened to the people of South Yorkshire, bringing a world of films and events to eager audiences.

Our wholly independent four-screen cinema, housed in a former car showroom, has been entertaining audiences from Sheffield and beyond since 1995, with a handpicked programme of films, special events and educational activities for all ages.

As part of our year-long birthday celebrations, we’re asking cinemagoers and local businesses to help raise £250,000 to further improve the quality of the audience experience.

The money will fund a thorough refurbishment of our four screens, with new seats and fresh carpeting plus updated foyer areas and customer toilets. Our programme of live events, which often features special guests and discussion sessions, will be enhanced too via the latest lighting and technical equipment.

The funds will be raised through a range of methods, including the opportunity to name a cinema seat as well as making donations. There will be special events held throughout the year and there will also be sponsorship opportunities for local businesses.

Ian Wild

Let's hear it from our chief exec, Ian Wild:

“Our audience trust us to bring them a unique programme of films and events - we show films from around the world as well as ones that are made right here in Sheffield, with lots of big new releases as well as small independent films - but in turn we rely on our cinemagoers to support our work.

“As a registered charity we depend on the public to keep going – every purchase made here helps, as all our profits have always gone back into the cinema. We do get some support from the government and the lottery, but we really need the public’s help too.

“And on our 20th birthday, the best present we can hope for is that everyone will get behind us and help us make our cinema even more special for the thousands of people who visit us each year.”

And from Peter Brooks, Chairman of our Trustees:

“This is an opportunity for the people of Sheffield to help revitalise our iconic venue for the diverse audiences we serve. The Showroom has such a proud history already but we’re looking forward to giving it a new lease of life with this exciting refurbishment. If people get behind our appeal, we’re confident that we will soon have the best independent cinema in the country, right here in Sheffield.” - Peter Brooks, Chairman of the Trustees

Showroom cinema building

Our formerly derelict art deco building on Paternoster Row was rescued from demolition by Sheffield Media & Exhibition Centre Ltd (SMEC) in 1989. It is now an internationally significant cultural centre and hub for the region. We were recently named one of the 12 Coolest Cinemas in England by the popular travel blog Culture Trip!

“The Showroom is a local landmark; its rich, diverse cultural programme and engagement with a wide variety of audiences, makes it unique. The Showroom is one of a number of key cultural institutions the Council supports as we recognise its importance to the cultural offer and vibrancy of our city centre.The revamped Showroom will further improve the cinema experience for the people of Sheffield and beyond. I hope film lovers will support the birthday appeal.” - Julie Dore, Leader of Sheffield City Council

"The Showroom is one of the UK's foremost cultural cinemas. With its diverse and lively cinema programme, home to the fantastic Doc/Fest and with a proud legacy of delighting film audiences in Sheffield and beyond, the BFI has been a supporter of Showroom since its earliest days and we look forward to seeing this iconic building being given a well-deserved refurbishment, ready for the decades to come." - Ben Roberts, Director of the BFI Film Fund

we will be announcing special anniversary events and films throughout the year as part of our birthday celebrations.

For more information and to find out how you can support the Showroom CLIck here


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