Showroom Work Station Welcomes New CEO Victoria Firth
Showroom Work Station, Sheffield’s iconic film and creative hub, is delighted to announce the appointment of Victoria Firth as its new Chief Executive Officer. Victoria brings a wealth of experience and an impressive track record in cultural leadership, having led some of the UK’s most renowned arts venues.
Victoria served as CEO of the Lawrence Batley Theatre in Huddersfield for 12 years, where she transformed the venue into a thriving centre for the arts. She also held key leadership roles as Interim Director of The Dukes in Lancaster and Manager of The Y Theatre in Leicester. Her career spans extensive work with touring companies, independent creatives, the outdoor arts sector, and local authorities, and she most recently contributed to the arts sector as part of the Arts Council of England.
Originally from Rotherham, Victoria has deep ties to South Yorkshire and is passionate about driving the region’s cultural and creative economy forward. Her appointment signals an exciting new chapter for Showroom Work Station as it continues to be a leading destination for film, media, and creative enterprise in the North.
Victoria commented:
"I am delighted to be joining the Showroom Work Station and being part of the future of this iconic building and its extraordinary film and media offer. This is an exciting time for screen and digital industries, which contribute so much to the places we live and work and to our economy. I look forward to growing the great programmes and festivals already thriving at the venue for the people of Sheffield and beyond."
The Board of Trustees at Showroom Work Station said:
"We are thrilled to welcome Victoria as our new CEO. Her extensive leadership experience and passion for the arts will be invaluable in shaping the future of Showroom Work Station. We look forward to working with her to build on our success and further establish our role as a vital part of Sheffield’s cultural landscape."
Under Victoria’s leadership, Showroom Work Station will continue its mission to support diverse creative talent, strengthen partnerships with local communities, and expand its reach both regionally and nationally. With upcoming festivals, educational initiatives, and ambitious plans to enhance the venue’s heritage and sustainability, the future looks bright for Sheffield’s cherished film and media hub.
For further information, please contact:
Salli Greaves – Head of Marketing
[email protected]